Ovulatory Cycle Effects on Women’S Financial Decisions in Economic Games

Kristina Durante, University of Texas at San Antonio, USA
Vladas Griskevicius, University of Minnesota, USA
Stephanie Cantu, University of Minnesota, USA
Jeffry Simpson, University of Minnesota, USA
How does the monthly ovulatory cycle influence women’s financial decisions, such as how much to give in the Dictator Game? It depends on whether they’re playing a man or woman. Ovulating women gave significantly more money to attractive men, but they gave much less money when playing attractive women.
[ to cite ]:
Kristina Durante, Vladas Griskevicius, Stephanie Cantu, and Jeffry Simpson (2011) ,"Ovulatory Cycle Effects on Women’S Financial Decisions in Economic Games", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 12_13.