Economic Recessions Release the Inner Child

Vladas Griskevicius, University of Minnesota, USA
Joshua Ackerman, MIT, USA
Do recessions lead people to save or splurge? It depends on one’s childhood SES environment. Individuals reared in resource-abundant environments responded by delaying gratification, becoming risk-averse, and avoiding temptation. Conversely, individuals reared in resource-scarce environments responded by seeking immediate gratification, taking more risks, and approaching temptations.
[ to cite ]:
Vladas Griskevicius and Joshua Ackerman (2011) ,"Economic Recessions Release the Inner Child", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 9_10.