Economic Recessions Increase Spending on Beauty Products: Experimental Evidence For the Lipstick Effect

Sarah Hill, Texas Christian University, USA
Christopher Rodeheffer, Texas Christian University, USA
Vladas Griskevicius, University of Minnesota, USA
Kristina Durante, University of Texas at San Antonio, USA
Although spending typically declines in economic recessions, some observers have noted that recessions may increase spending on beauty products – dubbed the Lipstick Effect. Across experiments that manipulate recession cues, we show that while recession cues decrease desire for most products, recession cues increase women’s desire for beauty products.
[ to cite ]:
Sarah Hill, Christopher Rodeheffer, Vladas Griskevicius, and Kristina Durante (2011) ,"Economic Recessions Increase Spending on Beauty Products: Experimental Evidence For the Lipstick Effect ", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 7_8.