Roundtable Session: Nudging Our Way to a Better Tomorrow: Bridging the Gap Between Consumer Behavior Research and Public Policy

Alan Andreasen, Georgetown University, USA
Dan Ariely, Duke University, USA
Paul Bloom, Duke University, USA
Julie Edell Britton, Duke University, USA
Darren Dahl, University of British Columbia, Canada
Gavan Fitzsimons, Duke University, USA
Vladas Griskevicius, University of Minnesota, USA
J. Jeffrey Inman, University of Pittsburgh, USA
Punam Keller, Dartmouth College, USA
Angela Lee, Northwestern University, USA
Geeta Menon, New York University, USA
Baba Shiv, Stanford University, USA
This session examines ways to bridge consumer behavior research and policy. Researchers will discuss 1) successful ways that consumer behavior research has influenced policy, 2) ways to encourage researchers to study marketing in a policy context, and 3) directions for future research.
[ to cite ]:
Alan Andreasen, Dan Ariely, Paul Bloom, Julie Edell Britton, Darren Dahl, Gavan Fitzsimons, Vladas Griskevicius, J. Jeffrey Inman, Punam Keller, Angela Lee, Geeta Menon, and Baba Shiv (2011) ,"Roundtable Session: Nudging Our Way to a Better Tomorrow: Bridging the Gap Between Consumer Behavior Research and Public Policy", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 679-680.