More Ambient Scent, Less Product Scent?

Fan Liu, University of Central Florida, USA
This research tries to find that Individuals’ Sensitivity to Scent and environmental temperature in the stores can predict how the intensity of ambient scent has an influence on consumers’ attitudes and choice of scented products.
[ to cite ]:
Fan Liu (2011) ,"More Ambient Scent, Less Product Scent?", in NA - Advances in Consumer Research Volume 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca K. Ratner, Duluth, MN : Association for Consumer Research, Pages: 698-699.