Flying With Feathers on Bubbles: Reclaiming Public Space Through the Sharing of Ludic Experiences

Yesim Ozalp, York University, Canada
Daiane Scaraboto, York University, Canada
Mei-Ling Wei, Saint Mary’s University, Canada
In this paper, we investigate how public spaces are realized (stabilized, qualified and destabilized) in part by playful acts of consumer resistance. Drawing from an ethnographic study, we show how the sharing of ludic experiences becomes instrumental in mobilizing publics.
[ to cite ]:
Yesim Ozalp, Daiane Scaraboto, and Mei-Ling Wei (2011) ,"Flying With Feathers on Bubbles: Reclaiming Public Space Through the Sharing of Ludic Experiences", in E - European Advances in Consumer Research Volume 9, eds. Alan Bradshaw, Chris Hackley, and Pauline Maclaran, Duluth, MN : Association for Consumer Research, Pages: 56-57.