ACR recognizes the work of individuals who have made major contributions to the scholarly study of consumer behavior or contributions to the organization of ACR. Recognition includes the following:

ACR Awards

ACR Fellows: This award, instituted in 1979 recognizes the career contributions of ACR individuals, preferably during their lifetime for "significant impact on scholarly work in consumer behavior.

ACR Distinguished Service Award:  This award expresses ACR’s deepest gratitude to one who has helped its members in ways that have built a stronger community of scientists and scholars in the field of consumer research.

Nicosia Award: This award is presented to the author/s of the best competitive paper presented at the North American conference.

ACR-Related Awards

JCR Long-Term Contribution Award: This award presented once every three to honor the long-term contribution of an article that appeared in JCR.

ACR/JCR Ferber Award: ACR provides a cash award to accompany the ACR/JCR Robert Ferber award for the best article published in JCR based on a Ph.D. dissertation

JCR Best Article Award: JCR selects the winners of the JCR Best Article Award and presents the award at the North American conference in October.

ACR/Sheth Foundation: ACR serves as a facilitator for grants from the Sheth Foundation and handles the selection process, with cash awards coming from the Sheth Foundation.