Is Profit Evil? Incentive Neglect and the Association of Profit With Social Harm

Amit Bhattacharjee, University of Pennsylvania, USA
Jason Dana, University of Pennsylvania, USA
Jonathan Baron, University of Pennsylvania, USA
We find a strong negative correlation between perceived profit and social value across both industries and specific firms. People report little faith in the power of markets to create and reward value, neglecting the incentive properties of profit and focusing instead on the perceived intentions of firms.
[ to cite ]:
Amit Bhattacharjee, Jason Dana, and Jonathan Baron (2011) ,"Is Profit Evil? Incentive Neglect and the Association of Profit With Social Harm", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.