Personal Blogging, Performance and the Quest For Fame.

Zeynep Arsel, Concordia University, Canada
Xin Zhao, University of Hawaii, USA
We aim to provide a dramaturgical analysis of online self-presentation. We conceptualize personal blogging as an interactive performance through which the authors publicly perform their lives and seek fame. We discuss the implications of our findings to theories of celebrity and self-representation and raise questions on audience involvement.
[ to cite ]:
Zeynep Arsel and Xin Zhao (2011) ,"Personal Blogging, Performance and the Quest For Fame. ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research.