An Application of the Extended Model of Goal Directed Behaviour Within Smoking Cessation: a Mixed Methods Approach.
This research operationalised the Extended Model of Goal Directed Behaviour (EMGB) in a new behavioural context: smoking cessation using nicotine replacement therapy. An initial empirical phase revealed good R? values showing a high level of explanatory capability in the model, however, a number of model antecedents were not significant, including emotions. This initiated a follow up qualitative phase which, produced a new set of emotion terms, contextually specific to smoking cessation, for utilisation in future research. Furthermore, a new aspect of emotion theory regarding the directional capability of emotion was uncovered. The findings of this two phase study are discussed.
[ to cite ]:
Jennifer Thomson, Deirdre Shaw, and Edward Shiu (2007) ,"An Application of the Extended Model of Goal Directed Behaviour Within Smoking Cessation: a Mixed Methods Approach.", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 73-79.