An Application of the Extended Model of Goal Directed Behaviour Within Smoking Cessation: a Mixed Methods Approach.
Jennifer Thomson, Glasgow Caledonian University, UK.
Deirdre Shaw, Glasgow University, UK.
Edward Shiu, Glasgow Caledonian University, UK.
This research operationalised the Extended Model of Goal Directed Behaviour (EMGB) in a new behavioural context: smoking cessation using nicotine replacement therapy. An initial empirical phase revealed good R? values showing a high level of explanatory capability in the model, however, a number of model antecedents were not significant, including emotions. This initiated a follow up qualitative phase which, produced a new set of emotion terms, contextually specific to smoking cessation, for utilisation in future research. Furthermore, a new aspect of emotion theory regarding the directional capability of emotion was uncovered. The findings of this two phase study are discussed.
[ to cite ]:
Jennifer Thomson, Deirdre Shaw, and Edward Shiu (2007) ,"An Application of the Extended Model of Goal Directed Behaviour Within Smoking Cessation: a Mixed Methods Approach.", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 73-79.