The Influence of Art Infusion on the Perception and Evaluation of Consumer Products

Henrik Hagtvedt, University of Georgia
Vanessa M. Patrick, University of Georgia
This research investigates the phenomenon of art infusion, in which the presence of visual art has a favorable influence on the evaluation of consumer products via a content-independent spillover of luxury perceptions. In three studies we demonstrate the art infusion effect in both real-world and controlled environments, using a variety of stimuli, in the contexts of packaging, advertising, and product design.
[ to cite ]:
Henrik Hagtvedt and Vanessa M. Patrick (2008) ,"The Influence of Art Infusion on the Perception and Evaluation of Consumer Products", in NA - Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN : Association for Consumer Research, Pages: 795-796.