Instantaneously Hotter: the Dynamic Revision of Beauty Assessment Standards
We show that beauty is an instantaneously constructed notion and offer a micro-level explanation for how aesthetics change at the macro, societal-level. People non-consciously modify their judgment standards for beauty when exposed to others’ aesthetic preferences, consequently altering their subsequent judgments of beauty even in the absence of social pressure.
[ to cite ]:
Haiyang Yang and Leonard Lee (2014) ,"Instantaneously Hotter: the Dynamic Revision of Beauty Assessment Standards", in NA - Advances in Consumer Research Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for Consumer Research, Pages: 744-745.