Tea for Two with Hiro Tanaka

Kimura Junko, Hosei University, Japan
Tanaka Hiroshi, Chuo University, Japan
This study aims to anatomize the mechanism of luxury generation in the Japanese tea ceremony. Based on detailed interviews, we found that (1) Teamwork, (2) Theme-orientation, and (3) Game, are the three key concepts which depict the interactions between host and the guests and thus lead to generate sense of luxury.

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