Soccer in Mexico: A Sacred Experience?

Quintanilla Claudia, EGADE, Business School, Mexico
Castaño Raquel, Tecnológico de Monterrey, México
Perez Maria Eugenia, Tecnologico de Monterrey, Mexico
This film explores how devoted fans can turn a soccer game into an experience rich in sacred elements. The differences between “spectators” and “devoted fans” will help us understand the processes underlying distinctions between the sacred and the profane in Mexican fans’ soccer experience.

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