Do Not Say You've Been to Taiwan If No Visited Night Markets

Lee Wen-Hsuan, Lecturer, Ming-Chi University of Technology
Chen Yi-Mu , Assistant Professor, I-Shou University, Taiwan
This research introduces the overall features of this night market and describes the arrival and departure of Mainland Chinese tourists and how tour guides guide tourists with explanations and introductions in Kaohsiung’s Liu Ho Night Market. As part of our study we observed vendor marketing tactics, such as design and content of signage, presentation of foods and products, word usage in promotion of Taiwan-made products or Taiwan local features and on-site demonstration methods. Mainland Chines


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