Cross Border Shopping: Family Narratives (20:29)

Castano Raquel, Tecnologico de Monterrey, Mexico
Perez Maria Eugenia , Tecnologico de Monterrey, Mexico
Quintanilla Claudia , Tecnologico de Monterrey, Mexico
Cross border shopping is a common practice for Mexicans who live in cities near the US frontier. Through the examination of family rituals that are passed down from generation to generation and which construct family identity, and in the context of the concepts of globalization and malinchismo, this videography provides a framework on the experience of cross border shopping. Essentially this experience is constructed on narratives that move beyond the simple description of experienced events t


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