Body and Appearance Perceptions of Latino Youth (22:04)

Doss Samuel, University of Texas-Pan American
Ulusoy Ebru, University of Texas-Pan American
In this study, we investigate the notions of “body” and “appearance” to better understand the amounts of money, time and consideration invested into one’s body and appearance. In the video, we used interviews with Latino UTPA students and images found in the marketplace in Rio Grande Valley, Texas. Based on the theoretical position that consumers’ perceptions are constructed socially, we examine what the external influences are in those consumers’ body and appearance perceptions and how these in


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