Becoming the Character: The Cosplayer Experience in a Con

João Pedro Fleck, Pontíficia Universidade Católica do Rio Grande do Sul, Brazil
Rafael Mello, Pontíficia Universidade Católica do Rio Grande do Sul, Brazil
Stefânia Ordovás de Almeida, Pontíficia Universidade Católica do Rio Grande do Sul, Brazil
Intended Contribution to Knowledge: This study aims at contributing to the knowledge on the role played by the consumer when he produces elements of his consumption experience (WEIJO, 2016) and to understand how this process might be used to contribute to their personal development (RYFF & SINGER, 2008). Literature Foundations We know that many products can generate unique experiences that wouldn't happen without their usage (e.g. surfboard, GUEVARRA & HOWELL, 2015), however, with few exceptions (such as SEREGINA & WEIJO, 2016), we know little about how the consumer can play an active role in taking this products to consumption environments and how this can create positive experiences that contribute to them as persons. - Research Method: The study involved a participant observation on 12 days of geek culture events and cons and also 14 interviews were videorecorded. Field notes and interviews were transcribed, and read many times, leading to the interpretation of results,

Trailer:


Full Movie:


*The links to films are provided as a service to our members. The films are not hosted by ACR and it does not endorse or make any other claims regarding the films’ contents. ACR cannot be held responsible for the content of these films or their copyright status. Any questions regarding these films should be addressed directly to films’ makers.