A Pen (8 min)

Anastasia Seregina, Aalto University School of Business, Finland*
Norah Campbell, Trinity College Dublin, Ireland
Bernardo Figueiredo, University of Southern Denmark, Denmark
Hannu Uotila, Rakettijengi Tuotannot Oy, Finland
In addition to exploring video as a medium of conducting and presenting consumer research, the making of the film was driven by these questions: What might an object-oriented philosophy look like? Where does agency end and passive materiality begin? "A Pen" places a mundane object at the center of meaning-making by plotting its mode of being as something other than anthropological or instrumental. The pen co-constitutes reality with human actors.

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