Being Connected - Perceived Customer Value in the Smartphone Age

Koller Monika, WU Vienna, Austria
Zauner Alexander, WU Vienna, Austria
Floh Arne, WU Vienna, Austria
Foramitti Camillo, WU Vienna, Austria
This film explores the role of multidimensional perceived customer value in the field of wireless telecommunications. Consumers‘ value perceptions derived from their cell phones and wireless services are analyzed along the framework of four value dimensions (functional, economical, emotional, and social) introduced by Sweeney and Soutar in 2001.

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