Aging and the Changing Meaning of Consumption Experiences

Raquel Castano, Tecnológico de Monterrey, EGADE Business School, Mexico
Claudia Quintanilla, Tecnológico de Monterrey, EGADE Business School, Mexico
Maria Eugenia Perez, Tecnológico de Monterrey, EGADE Business School, Mexico
Like all major life transitions, aging and retirement produce new self-identities that are reflected in the way consumers give meaning to their lives. These findings highlight differences related to age on the goals accomplished through consumption and also show how temporal orientation affects the meaning of consumption experiences.

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