Living Abroad and Coming Back to Brazil: Analysis of the Acculturation and Re-adaptation Process of Brazilian Consumers

Simone Vedana, UFRGS, Brazil
Teniza da Silveira, UFRGS, Brazil
This study investigates the effects of the consumer acculturation process during and after an experience of living abroad. The 21 consumers surveyed showed changes in eating habits, in purchase decision processes, in cultural identity, and in their satisfaction with products and services in Brazil, among other results.

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