The Changing Lens

Branchik Blaine, Quinnipiac University, USA
Brooks Charles M. , Quinnipiac University
This film documents changing American consumers’ views of ethnic minority advertising images. It briefly summarizes the 20th century histories of African-Americans, Hispanics/Latinos, and Asian-Americans, examining demographic changes, governmental actions and societal changes that have impacted how these groups are viewed in the media, including advertisements. It then examines advertisements for men’s fashion and grooming products from 51 years of Sports Illustrated magazine. It finds that wh


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