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Volume Title
NA-43 CHROMA LOOMS LARGE: THE INFLUENCE OF COLOR SATURATION ON ATTENTION AND SIZE PERCEPTIONS
NA-43 DON’T SURPRISE ME: THE EFFECTS OF SOCIAL EXCLUSION ON UNCERTAINTY INTOLERANCE
NA-43 REGAIN ATTENTION WITH BRIGHTNESS: EFFECTS OF JEALOUSY ON PREFERENCES FOR BRIGHTLY COLORED PRODUCTS
NA-43 REVERSAL OF THE COMPROMISE EFFECT: THE CASE OF NEGATIVE GOODS
NA-43 THE EXCITING ASYMMETRY EFFECT: THE INTERPLAY OF LOGO DESIGN AND BRAND PERSONALITY ON BRAND EQUITY
NA-43 THE ADVANTAGE OF LOW-FIT BRAND EXTENSIONS: ADDRESSING THE PARADOX OF EXCLUSIVE BRANDS
NA-43 THE CAPITALIZING PRACTICES OF LOWER-CLASS CONSUMERS IN THE CONTEXT OF HIGHER EDUCATION
NA-43 DEVELOPMENT OF AN INDIVIDUAL MEASURE OF LOSS AVERSION
NA-43 BIASES IN USING INFORMATION TO EVALUATE UNCERTAIN FINANCIAL PROSPECTS
NA-43 OVERALL PROBABILITY OF WINNING HEURISTIC IN DECISIONS UNDER UNCERTAINTY AND AMBIGUITY
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