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We have found 64 papers
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Volume Title
LA-01 PHONETIC SYMBOLISM AND BRAND NAME PREFERENCE
LA-01 THE EFFECT OF AROUSAL ON BRAND MEMORY IN ONLINE ADVERGAMES: A MULTI-METHOD APPROACH
LA-01 INDIVIDUAL DIFFERENCES IN SYMPATHY AND EMPATHY RESPONSES TO MEDIA AND DRAMA ADVERTISEMENTS
LA-01 WHEN LOSSES LOOM EVEN LARGER: THE MODERATING ROLE OF RELATIONSHIP NORMS
LA-01 CONTEXT EFFECTS ON CONSUMER CHOICE: DO BRANDS MATTER?
LA-01 CONSUMER ATTITUDES TOWARD GENETICALLY MODIFIED FOODS IN THE BRAZILIAN MARKET: WHICH BENEFITS CAN REDUCE THE NEGATIVISM?
LA-01 CUSTOMERS’ PREFERRED SERVICE BEHAVIORS IN THE MEDICAL AND RESTAURANT INDUSTRIES: THE CASE OF THE MEXICAN CONSUMERS
LA-01 LONGITUDINAL STUDY OF CUSTOMER LOYALTY AND ITS ANTECEDENTS
LA-01 WHAT INFLUENCES SATISFACTION IN PURCHASING HIGH-VALUE GOODS? AN EMPIRICAL ANALYSIS FROM BRAZILIAN REAL STATE INDUSTRY
LA-01 FOOD SYMBOLISM AND CONSUMER CHOICE IN BRAZIL
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