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Volume Title
GCB-03 GENDER, MARKETING AND CONSUMER BEHAVIOR
GCB-03 RESISTING THE IRRESISTIBLE MEANING OF ADS?: ADVERTISING AND REPRESENTATIONS OF FEMININITY
GCB-03 GENDER AND AGE DIFFERENCES IN THE IMPORTANCE OF PHYSICAL ATTRACTIVENESS: ADVERTISING PRESENTATIONS AND MOTIVES FOR COMPARISON FOR PRE-ADOLESCENT CHILDREN'
GCB-03 GENDER 2000 SUMMARY OF PANEL REMARKS "ADVOCATING A CRITICAL, CROSS-CULTURAL PERSPECTIVE"
GCB-03 AFRICAN-AMERICAN MALE EXECUTIVE DRESS: ISSUES OF AESTHETICS, CONFORMITY AND ETHNIC IDENTITY
GCB-03 AN ANALYSIS OF THE FRAMING OF WOMEN AS MARRIAGE PARTNERS THROUGH SUBCULTURAL PATTERNS OF WEDDING GIFT GIVING
GCB-03 GENDER 2000 SUMMARY OF PANEL REMARKS "WILL MEN REALLY ASK FOR DIRECTIONS IN THE YEAR 2000?"
GCB-03 SPECIAL SESSION: GENDER AND RITUALISTIC CONSUMPTION
GCB-03 CLOTHING CONSUMPTION VIA TELEVISION: THE WOMAN'S PERSPECTIVE
GCB-03 CONSTRUCTING GENDER: GENDER INVERSION AND EXPANSIONIST ADS IN COSMOPOLITAN MAGAZINE
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