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Volume Title
E-04 PRODUCT SOUL
E-04 CONSUMER SATISFACTION WITH COMPLAINT HANDLING FOLLOWING A DISSATISFACTORY EXPERIENCE WITH CAR REPAIR
E-04 THE EFFECTS OF BRAND ATTITUDES AND BRAND LOYALTY ON BRAND PERFORMANCE
E-04 THE INFLUENCE OF SWITCHING COSTS ON CUSTOMER RETENTION: A STUDY OF THE CELL PHONE MARKET IN FRANCE
E-04 SPECIAL SESSION SUMMARY LINKING VALUES AND CONSUMER BEHAVIOR: UNDERSTANDING THE NATURE OF THE RELATIONSHIP IN THE CULTURAL CONTEXT
E-04 SPECIAL SESSION SUMMARY LEARNING AND RECALL OF BRAND ASSOCIATIONS: THE ROLE OF COMPETITION BETWEEN ASSOCIATIONS
E-04 THE APPARENT PARADOX OF SELF A SEMIOLOGICAL ANALYSIS OF THE ROLE OF CONSUMPTION IN THE LIFE OF ATRAINSPOTTINGS@ MARK RENTON
E-04 SPECIAL SESSION SUMMARY MAGIC AND TRANSFORMATION IN THE MARKETPLACE
E-04 SPECIAL SESSION SUMMARY NEW INSIGHTS IN THE CONSTRUCTION OF CONSUMER JUDGMENTS
E-04 HOUSEHOLD DECISION MAKING: THE RELATIVE INFLUENCE OF HUSBANDS AND WIVES IN THE 1990S
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