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Volume Title
NA-30 THE INFLUENCE OF SOCIO-CULTURAL FRAMEWORKS ON CONSUMERS’ SERVICE RECOVERY EXPERIENCES
NA-30 MEASURING THE BRAND PERSONALITY OF NON-PROFIT ORGANIZATIONS
NA-30 THE ROLE OF BRAND/CAUSE FIT IN THE EFFECTIVENESS OF CAUSE-RELATED MARKETING CAMPAIGNS
NA-30 SPECIAL SESSION SUMMARY PSYCHOLINGUISTIC PERSPECTIVES ON CONSUMER LEARNING
NA-30 REASONING ABOUT ONLINE AND OFFLINE SERVICE EXPERIENCES: THE ROLE OF DOMAIN-SPECIFICITY IN THE FORMATION OF SERVICE EXPECTATIONS
NA-30 CONSUMER STRATEGIES FOR AVERTING NEGATIVE CONSEQUENCES OF FAILED GIFT EXCHANGES: IS HONESTY EVER THE BEST POLICY?
NA-30 THRILL OF THE HUNT: THRIFT SHOPPING FOR PLEASURE
NA-30 CONSUMER VALUES AND ATTITUDE TOWARD CAUSE-RELATED MARKETING: A CROSS-CULTURAL COMPARISON
NA-30 BAUDOLINO AT THE EDGE OF HISTORY: NARRATIVE CONSTRUCTION AND NARRATIVE CLOSURE IN A HERITAGE MUSEUM
NA-30 TOURISM, MODERNITY, AND HERITAGE PRODUCTION AT THE ALAMO
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