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Volume Title
NA-27 CONSIDERATION SET SIZE AND FAMILIARITY WITH USAGE CONTEXT
NA-27 CONSUMPTION AND SELF-SCHEMA CHANGES THROUGHOUT THE IDENTITY PROJECT LIFE CYCLE
NA-27 SPECIAL SESSION SUMMARY HEDONIC AND UTILITARIAN MOTIVATIONS IN CONSUMER CHOICE
NA-27 SPECIAL SESSION SUMMARY USING BITS TO GET BITES: PERSPECTIVES ON MEASURING INFORMATION IN ELECTRONIC ENVIRONMENTS
NA-27 CONSUMING CONTEMPORANEOUS DISCOURSES: A POSTMODERN ANALYSIS OF FOOD ADVERTISEMENTS TARGETED TOWARD WOMEN
NA-27 SOURCING ELITIST ATTITUDES IN EARLY ADVERTISING FROM THE ARCHIVES
NA-27 DISPARITY PURSUIT THEORY: THE ROLE OF EXPECTATIONS IN PRODUCT CHOICE
NA-27 GROUNDED THEORY METHODOLOGY AND CONSUMER BEHAVIOUR, PROCEDURES, PRACTICE AND PITFALLS
NA-27 DEFINING SEXUALLY ORIENTED APPEALS IN ADVERTISING: A GROUNDED THEORY INVESTIGATION
NA-27 AUTOMATIC ACTIVATION OF THE SELF IN A PERSUASION CONTEXT
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