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Volume Title
NA-22 "I SAW THE SIGN": CURRENT TRENDS IN MARKETING SIGNAL RESEARCH
NA-22 WHAT CAUSES ESTIMATION PROBLEMS WHEN ANALYZING MTMM DATA?
NA-22 THE IMPORTANCE OF MEMBER HOMOGENEITY TO FOCUS GROUP QUALITY
NA-22 RESEARCH DESIGN EFFECTS ON THE RELIABILITY OF RATING SCALES IN MARKETING: AN UPDATE ON CHURCHILL AND PETER
NA-22 SPECIAL SESSION SUMMARY MARKETING AND THE POOR
NA-22 THE INFLUENCE OF EMPLOYMENT-STATUS AND PERSONAL VALUES ON TIME RELATED FOOD CONSUMPTION BEHAVIOR AND OPINION LEADERSHIP
NA-22 UNDERSTANDING RESPONSES TO SEX APPEALS IN ADVERTISING: AN INDIVIDUAL DIFFERENCE APPROACH
NA-22 PRACTICING EXISTENTIAL CONSUMPTION: THE LIVED MEANING OF SEXUALITY IN ADVERTISING
NA-22 BODY AND SOUL: BEYOND PHYSICAL ATTRACTIVENESS-IMPLICATIONS FOR CONSUMER BEHAVIOR
NA-22 FEMALE ROLE PORTRAYALS IN PRINT ADVERTISING: TALKING WITH WOMEN ABOUT THEIR PERCEPTIONS AND THEIR PREFERENCES
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