TCR in the Undergraduate Classroom and in Doctoral Programs
Here are two articles to be aware of, that include insights on teaching TCR in an undergraduate course in consumer behavior and in the broader space of doctoral programs in marketing and consumer research. These articles can be obtained through various libraries or the publisher.
Petkus, Ed, Jr. (2010), “Incorporating Transformative Consumer Research into the Consumer Behavior Course Experience,” Journal of Marketing Education, 32 (3), 292-299.
Mari, Carlo (2008), “Doctoral Education and Transformative Consumer Research,” Journal of Marketing Education, 30 (1), 5-11.
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