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Ambleside is one of the most beautiful towns of Lakeland and the picturesque campus occupies 15 acres of landscaped gardens. The stunning scenery surrounding the campus provides a tranquil and peaceful backdrop for our event. The Campus is in the centre of the village with the fells and Lake within walking distance.
http://www.lakedistrict.gov.uk/

Conference Co-Chairs

Lisa Peñaloza, EDHEC Business School

Lisa.Penaloza@edhec.edu

and

Helen Woodruffe-Burton, University of Cumbria

Helen.Woodruffe-Burton@cumbria.ac.uk

Call For Papers

Embodying Gender in Consumption and Markets: Advancing Gender Problematics in Market and Consumption Research and in our Careers

The nine previous conferences in this series have posed a range of issues and challenges for market and consumer behaviour researchers. In 1991 Janeen Costa encouraged colleagues to address the lack of research on gender as a social dimension affecting consumer behaviour and to get gender onto the research agenda in our field. Most recently, in 2008, organizers Susan Dobscha, Shona Bettany, and Andie Prothero encouraged participants to refocus and catalyze ‘the importance of gender and feminism in the academic discourse in marketing and consumer behaviour’. The conferences have generated a rich stream of research which has examined questions of gender, drawing on a huge range of perspectives (including  sociology, cultural, media, literary, and women’s studies, queer theory, politics and philosophy) and in a wide variety of contexts (from weddings to Hip Hop, motherhood to masculinities, sexuality to single parents). This ongoing work has illuminated the workings of gender in consumption and incorporated insights and debates from gender theory into studies of consumption and market phenomena in a stream of research which connects marketing scholarship to broader issues that concern researchers in a variety of fields as Jonathan Schroeder noted in 2003, yet there is much more work to be done!

This conference rallies our community of scholars to boldly go in gender studies of consumption and markets where no man has gone before (a playful nod to Star Trek). Featured speakers include Elizabeth Hirschman, Linda Scott, and Craig Thompson. We encourage submissions in the form of papers, abstracts, special session proposals, and roundtables that push further explorations of the nature and contours of gender in consumption and markets. We welcome work that draws upon and strives to contribute to such gender scholarship as that by Judith Butler, Iris Young, Dorothy Holland and other leading writers and theorists within and outside our discipline. In various ways these scholars deconstruct gender, advance the lived body as productive means of articulating how people live gendered social positions and market structures, and develop more sophisticated and critical understandings of identity as crafted within cultural worlds (Butler 1991, 1999; Young, 2005, Holland et al. 2001). Promising topics include, but are not limited to: embodied consumer-marketer value co-creation; gender boundary construction and fluidity among consumers, consuming communities, and marketers; market artifactual studies of products, services, and organizations, including academic institutions and markets; cultural difference and identity dynamics; gender dimensions of the ongoing global economic crisis; matriarchal market/consumption institutional entrepreneurship;  and gender perspectives on sustainable consumption and triple bottom line market development.

This conference is organized in conjunction with a special issue of Consumption, Markets and Culture.

Due dates: 31st January for submissions, author notification by mid-March.

All submissions and conference enquiries to: ACRGender2010@cumbria.ac.uk