 |
Headline News
|
Announcing a new interactive database to develop the community of scholars in Transformative Consumer Research who have expertise and interests in consumer behavior and well-being. It’s easy to join and participate, and membership in ACR is not required.
more»
ACR is pleased to announce availability of funds for research initiatives that support consumer research. ACR will allocate up to $20,000 in matching funds for centers, advisory boards, and institutes that financially support consumer research through a competitive grant process.
more»
Announcing the 2010 European Conference of the Association for Consumer Research and Call For Papers - Non- video submissions will be
accepted on a website devoted to EACR from 16th November,
2009 to 21st December, 2009.
more»
Call for applications
Job Description: Membership Manager ACR; Reports To: Executive Director
Applications are due by July 15
more»
Call for applications
Job Description: Communications Manager ACR; Reports To: Executive Director
Applications are due by July 15
more»
|
|
Latest Articles |
HABLA USTED SPANGLISH? Luna and Peracchio on advertising to bilingual consumers... more»
Koshate, Homburg, and Hoyer show that when customers are very satisfied, they may be willing to pay more for products and services. more»
Park and Fader on leveraging information for customer acquisition more»
|
ACR
Presidential Address
|
 | This is the presidential address delivered on October 24, 2008 at the Association for Consumer Research conference in San Francisco, California.
more» |
|
|
|
| Meet Your Fellow Members |
| Merrie Brucks |
 Merrie Brucks is Eller Professor of Marketing and Professor of Psychology at the University of Arizona. She received her Ph.D. in Marketing from Carnegie Mellon University in 1984. Prior to joining the University of Arizona in 1989, she taught at the University of North Carolina at Chapel Hill. Merrie’s research first received national recognition when she won the Robert Ferber Award for her dissertation manuscript, which was subsequently published by JCR in 1985. Since that time, her research has appeared in JCR, JMR, JCP, JPP&M and JAMS, among others. Merrie’s research examines the processes of consumer information search, learning, memory, evaluation, judgment and choice. She has applied these concepts to various public policy issues, including nutrition information disclosure, advertising to children, and most recently, children’s perceptions of tobacco and alcohol advertising.
Merrie has been active in ACR as a participant and leader her during the past 20 years, attending every North American ACR conferences but one since 1982. She served on ACR’s board of directors as Treasurer in 1993 and co-chaired the ACR Conference in 1996 (published in the 1997 ACR Proceedings). She served on the Editorial Board of JCR for five terms, including one term as Associate Editor (1999-2002). |
|
|
|
|
|
|
