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Below the surface of the attitude iceberg - Jewell and Unnava on attitudes and product usage...  more»

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ACR
Presidential Address
ACR President: Sharon

This is the presidential address delivered on October 14th, 2011 at the Association for Consumer Research conference in St. Louis, MO.


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Meet Your Fellow Members
John Lynch

John Lynch is past President of ACR, past Associate Editor of JCR, past Associate Editor and Co-Editor of JCP.  His published research focusses on consumer decision making and information processing, Internet marketing, and validity issues in research methodology. 



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