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Headline News
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ACR Featured on NPR News Quiz "Wait, Wait... Don't Tell Me."
Research presented at the 2009 North American ACR conference by Lisa Cavanaugh, Gavan Fitzsimons and Francesca Gino on the perils of giving so-call “ethical gifts” was part of the weekly roundup on NPR’s comedy show, “Wait, Wait…Don’t Tell Me.” Their study found that recipients of socially responsible gifts have very different reactions to the presents, depending on who gives it.
Read more about the research here.
Listen to the segment: “Wait, Wait… Don’t Tell Me” Ethical Gift Giving on Wait, Wait Don't Tell Me
The call for papers for the 2010 ACR North American conference to be held in Jacksonville, Florida, October 7-10, 2010 is now available online at www.acrweb.org/acr. The theme of ACR 2010 is: Think BIGBig Ideas. Big Findings. Big picture research either involves building theories that apply to a wide range of phenomena or discovering "big" phenomena that are of real importance to consumers' lives.
The submission deadline is MARCH 1, 2010.
ACR Funds for Conferences and Workshops in 2010:
ACR is pleased to announce availability of funds to ACR members for conducting special conferences and workshops. ACR will allocate $25,000 for special conferences and workshops (not including the North American conference) during 2010.
ROUND 1 DEADLINE: January 15, 2010
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10th Conference on Gender, Marketing and Consumer Behaviour: 2010 Conference Information and Call for Papers
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The Association for Consumer Research (ACR) announced at its 2009 North American conference in Pittsburgh, the newest recipients of the Fellow in Consumer Behavior award. The Fellowship is the highest honor that ACR grants in recognition of an individual’s contribution to scholarly work in consumer behavior over an extended period of time. The award is given once every three years.
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Announcing a new interactive database to develop the community of scholars in Transformative Consumer Research who have expertise and interests in consumer behavior and well-being. It’s easy to join and participate, and membership in ACR is not required.
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Latest Articles |
Researchers show how Customer Readiness affects trial of self-service technologies. more»
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Koshate, Homburg, and Hoyer show that when customers are very satisfied, they may be willing to pay more for products and services. more»
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ACR
Presidential Address
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 | This is the presidential address delivered on October 23rd, 2009 at the Association for Consumer Research conference in Pittsburgh, PA.
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