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Brian Wansink examines healthy food habits.  more»

Consumers like to get information by touching products, but Argo, Dahl and Morales suggest that consumers evaluate products less favourably when other consumers have touched the products first, even when the products are objectively unharmed.  more»

Shades of Meaning: Miller and Kahn examine the effect of color and flavor names on choice  more»

Presidential Address
ACR President: Sharon

This is the presidential address delivered on October 14th, 2011 at the Association for Consumer Research conference in St. Louis, MO.


Meet Your Fellow Members
John Lynch

John Lynch is past President of ACR, past Associate Editor of JCR, past Associate Editor and Co-Editor of JCP.  His published research focusses on consumer decision making and information processing, Internet marketing, and validity issues in research methodology.

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