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Headline News
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Make plans to join us for AP ACR 2012!
Asia Pacific ACR will be in Queenstown, New Zealand, dubbed the 'Adventure Capital of the World' from July 5th-8th 2012. Click below to read more about why ou should join us in one of the coolest conference destinations you will ever experience, or visit the conference website for more information!
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Latest Articles |
Thomson et al discuss brand attachments. more»
While consumers believe they evaluate new or innovative products on a “logical” assessment of benefits, new research shows that the consumer’s emotional reaction to the learning process has a surprisingly strong impact on product evaluations. more»
Okada and Hoch examine the differences between time and money... more»
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ACR
Presidential Address
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 | This is the presidential address delivered on October 14th, 2011 at the Association for Consumer Research conference in St. Louis, MO.
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My research is in the area of dance and consumption for the moment! "Black Social Dance in Television Advertising; An Analytical History" is my current book which provides a qualitative approach to opening pathways to consumer research in dance.
I look forward to "meeting" you!
