Please take 5 minutes to vote!
Your vote really is important - with several hundred members already voting, some of the positions are currently separated by barely 15 votes - so your vote really does matter. Best of all, it's EASY! Just click on the link below, log in to your account, read the bios of the candidates, select the people you want to vote for, and click submit.
The annual ACR Board of Directors election is open from August 14 to September 25, 2010. You may vote using the following link:
http://www.acrwebsite.org/member/elections/ballot.asp?id=6
Register for ACR 2010!
Conference registration for the 2010 North American conference in Jacksonville is now open. Click below to register for the ACR2010 conference, in sunny Jacksonville, Florida from October 7th to 10th! NOTE: Early-bird pricing ends 9/1/2010 -- don't miss it!
Click here to register: http://acrwebsite.org/NA2010
The third conference on Transformative Consumer Research will be held June 24-26, 2011, at Baylor University. The co-chairs are Brennan Davis and Connie Pechmann. For more details, go to http://www.baylor.edu/business/marketing/TCR.
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I am an Assistant Professor of Marketing at The Ohio State University's Fisher College of Business. My primary research interests include Consumer Behavior in Services, The Role of Consumers' Stereotypes in Evaluations of Products and Services, Branding and Brand Extensions. I have a Bachelor's degree in Engineering from India, an MBA from XLRI Jamshedpur, India, and a PhD in Business Administration (Marketing) from the Marshall School of Business at the University of Southern California (USC). My industry experience includes working as Senior Account Planner with Foote, Cone & Belding Advertising (FCB-Ulka Advertising, India), and as Head of Marketing Operations for an educational services firm, IMS Learning Resources, India. For more information, visit my webspace at www.shashimatta.com
