Latest Articles The ability to buy foreign products online does not erase consumer ethnocentric attitudes, but researchers explain ways that Internet marketers may mitigate the negative impact of consumer ethnocentrism.  more» Lee and Labroo study the processing ease and consumer judgments.   more» McQuarrie and Phillips show that metaphors can be more influential than direct claims.  more» Headline News 2007 Presidential Address Call for Papers: 2009 ACR Asia-Pacific Conference; Hyderabad, India - Submission Deadline Extended more» Building Doctoral Programs and Seminars around Transformative Consumer Research more» 2008 Funding Competition for Transformative Consumer Research, deadline for proposals is June 1st more» The ACR Membership overwhelmingly approved the proposed changes to the constitution and by-laws that were proposed by the Constitution Task Force led by Connie Pechmann. For a copy of the revised version of the constitution, please click here. Call for Papers: ACR 2008, San Francisco more» 2008 ACR/Sheth Dissertation Grant Information more» Call for Abstracts: Collaborative & Multidisciplinary Research Annual Conference more» This is a slightly revised version of the presidential address delivered on October 26, 2007 at the Association for Consumer Research conference in Memphis, Tennessee. more» Meet Your Fellow Members Eric Arnould Dr. Eric Arnould became the PETSMART Distinguished Professor in the Norton School of Family and Consumer Sciences at the University of Arizona in August 2005.  Previously, he was E.J. Faulkner College Professor of Agribusiness and Marketing at the University of Nebraska and has also taught at Odense University, Denmark, EAP-ESCP, Paris; University of Ljubljana, Slovenia; University of South Florida; California State University Long Beach; and, the University of Colorado at Denver.  He holds a Ph.D. in social anthropology from the University of Arizona.  From 1975-1990, he worked on problems of economic development in more than a dozen West African nations.  Since 1990, he has been a full-time academic.  His academic research investigates service relationships, channels structure and market organization, households, consumer culture theory, and issues associated with the conduct and representation of multi-method research.  Dr. Arnould has written more than 40 articles and chapters that appear in the major US marketing journals, and other social science periodicals and books.  ACR Updates

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