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Thompson examines marketplace myths.  more»

While consumers believe they evaluate new or innovative products on a “logical” assessment of benefits, new research shows that the consumer’s emotional reaction to the learning process has a surprisingly strong impact on product evaluations.   more»

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ACR
Presidential Address
ACR President: Sharon

This is the presidential address delivered on October 14th, 2011 at the Association for Consumer Research conference in St. Louis, MO.


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Meet Your Fellow Members
Russell Belk

After 26 years at the University of Utah, I am now happily ensconced at the Schulich School of Business (York University, Toronto).  The marketing department here is exceptionally strong with CCT interpretive consumer researchers with broad cultural interests. My work focuses on the impact of desiring, purchasing, and owning possessions as it affects our lives as consumers. In studying topics such as desire, materialism, sharing, and gift-giving, we learn about key forces in contemporary life. In studying such forces visually and in a global context, we are able to see contrasts and changes in sharp relief.


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