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Latest Articles
Using Eco-labels to indicate which products are environmentally unfriendly may be more influencial, but less feasible, than using eco-labels to indicate which products are environmentally friendly.  more»

Ehrich and Irwin explore consumers who avoid requesting information on ethical product attributes.  more»

Howard and Kerin on the The "Try this,it works" technique  more»


ACR
Presidential Address
ACR President: Sharon

This is the presidential address delivered on October 14th, 2011 at the Association for Consumer Research conference in St. Louis, MO.


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Meet Your Fellow Members
John Lynch

John Lynch is past President of ACR, past Associate Editor of JCR, past Associate Editor and Co-Editor of JCP.  His published research focusses on consumer decision making and information processing, Internet marketing, and validity issues in research methodology. 



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