nitrocellulose

  
 

 


Headline News
Latest Articles
Cotte, Coulter and Moore find that guilt ads that arouse feelings of manipulation backfire, causing negative evaluations of the marketer.  more»

Ahluwalia and Burnkrant answer questions about questions.  more»

Fair pricing does not mean a one-price policy for everyone.  more»


ACR
Presidential Address
ACR President: Sharon

This is the presidential address delivered on October 14th, 2011 at the Association for Consumer Research conference in St. Louis, MO.


more»

Meet Your Fellow Members
John Lynch

John Lynch is past President of ACR, past Associate Editor of JCR, past Associate Editor and Co-Editor of JCP.  His published research focusses on consumer decision making and information processing, Internet marketing, and validity issues in research methodology. 



http://leeds.colorado.edu/Directory/interior.aspx?id=8054

© 2004-2009 Association for Consumer Research. All rights reserved.
Terms of Use  |  Privacy Policy

Quicklink
Resource