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Thomson et al discuss brand attachments.   more»

Aggarwal on benefits and risks of consumer friendships with brands.  more»

Researchers show how Customer Readiness affects trial of self-service technologies.  more»


ACR
Presidential Address
ACR President: Sharon

This is the presidential address delivered on October 14th, 2011 at the Association for Consumer Research conference in St. Louis, MO.


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Meet Your Fellow Members
Russell Belk

After 26 years at the University of Utah, I am now happily ensconced at the Schulich School of Business (York University, Toronto).  The marketing department here is exceptionally strong with CCT interpretive consumer researchers with broad cultural interests. My work focuses on the impact of desiring, purchasing, and owning possessions as it affects our lives as consumers. In studying topics such as desire, materialism, sharing, and gift-giving, we learn about key forces in contemporary life. In studying such forces visually and in a global context, we are able to see contrasts and changes in sharp relief.


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