| Found 32 related articles(s) |
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You are now viewing result(s) 21 through 32
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| Are You a Goal Seeker or a Persuasion Sentry? How consumers respond to marketing agents who try to persuade them... |
| "The Fire of Desire" An Inquiry into consumer desires... |
| Time is on my side: The Effects of Waiting on Consumption Enjoyment |
| "Try this.It works!" Does this technique really work?... |
| Brand Trust: The trust we have in brands and our perceptions of how good they are influence whether we choose and use them |
| Brand Names and You: Did you know that we like brands more when the brand name is similar to our own. Read all about the Name Similarity Effect... |
| Calling All Parents: Consumer researchers demonstrate that both our parents and our siblings influence our own choices of new and innovative consumer products. |
| Thinking Through Analogies: Some Pitfalls of Analogical Learning |
| Reaching for the Moon? Setting challenging goals and failing to achieve them may lead to worse performance subsequently than setting no goals at all. |
| TV and You : How Viewers Develop Relationships with TV Characters |
| Rose and Dark Tinted Glasses: The Endowment Effect |
| Do Purses Have Strings? |
