Transformative Consumer Research

Transformative Consumer Research is a movement within our association that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.  This section of the ACR website includes information about symposia, research funds, publications, and other resources and opportunities for scholars wishing to be involved in Transformative Consumer Research via the Association for Consumer Research.  Click on the links below to learn and to participate more.  If you have any questions or suggestions about Transformative Consumer Research, including information on and development of this website section, please contact:

David Mick

Chairperson, ACR Advisory Committee

on Transformative Consumer Research

McIntire School of Commerce

University of Virginia

Email: dmick@virginia.edu

Voicemail: 434-924-3442

In addition to the links and information below, the Advisory Committee on Transformative Consumer Research is pleased to list other developing plans and programs on TCR.  Watch the ACR website for continuing announcements and details.  These include:

• The Second Conference on Transformative Consumer Research took place June 28-30, 2009 at Villanova University; for follow-up information contact: Ron Hill (Ronald.hill@villanova.edu), Julie Ozanne (jozanne@vt.edu), or Madhu Viswanathan (mviswana@uiuc.edu).
• A forthcoming book, titled Transformative Consumer Research for Personal and Collective Well-Being, will be published by Routledge/Taylor & Francis in summer 2011; co-editors: David Mick, Simone Pettigrew, Connie Pechmann, and Julie Ozanne.

2011 TCR Conference Information: http://www.baylor.edu/business/marketing/TCR

Video on TCR from the 2nd TCR Conference, at Villanova University, June 2009

TCR-L, A Listserv Dedicated to Transformative Consumer Research

Join us in the TCR Online Interactive data base of Transformative Consumer Researchers

ACR Advisory Committee on Transformative Consumer Research

Report on the Ad Hoc Task Force on Transformative Consumer Research

Potential Resources For Transformative Consumer Research

Recipients and Reviewers of ACR Grants in 2008 for Transformative Consumer Research

Article on Doctoral Education and Transformative Consumer Research

2005 ACR Presidential Address, “Meaning and Mattering through Transformative Consumer Research”