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For Public Policy Makers and Social Marketers

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Successful Appeals for Breast Self-Examinations:  The Vital Role of Coping Information
Shopping While Black or Brown:  Marketplace Discrimination and Consumer Racial Profiling
Smoking and Weight Control:  How much is too much to change at once?
Pulling Drugs: Older Consumer Perceptions of Direct-To-Consumer Drug Ads
Empowering Consumers:  Facilitating a Sustainable Lifestyle
Indirect Persuasion: How Consumers Process Metaphors Presented in Pictures and Words
Promoting Healthy Sun-Behavior:  The Right Message to the Right People
Food Marketing and Obesity:  What’s the Connection, Who’s to Blame, and What Should be Done?
Warnings About False Claims:  Backfiring with Older Consumers
Eco-Labels:  To Praise the Good or Condemn the Bad?
Generation Y : E-Ethics and Internet Misbehaviours
Be Forwarned : Warning Labels Are Not Always Effective
Behavioral Consequences of HIV Testing : An Experimental Investigation
Advertising Practitioners and Ethics:  Hear No Evil See No Evil
Creating Benefits Through Donations:  Corporate Donations to Nonprofits is a Win-Win Activity
Who's Afraid of GMF?  Examining Fear of Genetically Modified Foods
Forbidden Fruit:  Smoking in Movies Titillates Teens
Paying the "right" price:  The benefits of online price comparison services
Can't help liking Joe Camel?  Implications of lifestyle advertising
Wanna be the Marlboro Man?  Do lifestyle ads increase social desirability of cigarettes and tobacco?
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