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| Successful Appeals for Breast Self-Examinations: The Vital Role of Coping Information |
| Shopping While Black or Brown: Marketplace Discrimination and Consumer Racial Profiling |
| Smoking and Weight Control: How much is too much to change at once? |
| Pulling Drugs: Older Consumer Perceptions of Direct-To-Consumer Drug Ads |
| Empowering Consumers: Facilitating a Sustainable Lifestyle |
| Indirect Persuasion: How Consumers Process Metaphors Presented in Pictures and Words |
| Promoting Healthy Sun-Behavior: The Right Message to the Right People |
| Food Marketing and Obesity: What’s the Connection, Who’s to Blame, and What Should be Done? |
| Warnings About False Claims: Backfiring with Older Consumers |
| Eco-Labels: To Praise the Good or Condemn the Bad? |
| Generation Y : E-Ethics and Internet Misbehaviours |
| Be Forwarned : Warning Labels Are Not Always Effective |
| Behavioral Consequences of HIV Testing : An Experimental Investigation |
| Advertising Practitioners and Ethics: Hear No Evil See No Evil |
| Creating Benefits Through Donations: Corporate Donations to Nonprofits is a Win-Win Activity |
| Who's Afraid of GMF? Examining Fear of Genetically Modified Foods |
| Forbidden Fruit: Smoking in Movies Titillates Teens |
| Paying the "right" price: The benefits of online price comparison services |
| Can't help liking Joe Camel? Implications of lifestyle advertising |
| Wanna be the Marlboro Man? Do lifestyle ads increase social desirability of cigarettes and tobacco? |