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| Did You Eat the Whole Thing?....Probably...The Bigger the Package, The More You Eat |
| Why Should I Trust the Experts When It Comes to My Health? health care, risk perceptions, consumption communities |
| You're Different...but I Mean that In a Good Way Asian Americans; advertising portrayals; marketing to minorities |
| Does TV Make You Want More Stuff? What is the relation between TV viewing and Materialism? |
| Why Can't I Get That Here? Retail Location Decisions, Target Marketing, Retail Redlining |
| The Internet as a Multiple-Audience Problem : How do consumers express their product experiences when the audience has differing opinions? |
| Do purses have strings? - When women earn more than men... |
| Mere Social Presence Does the presence of others influence our shopping choices?... |
| Achieving Your Goals or Protecting Their Future? - the role of self-views on investment choices |
| "Fuzzy wuzzy brown crayons, Glacier Freeze drinks, Chubby Hubby ice creams" - do color and flavor names impact consumer choice?... |
| The Good, the bad and the ugly : Evaluations of mixed affective experiences |
| Penny Wise and Pound Foolish? Is $3.99 Really Lower than $4.00? |
| HABLA USTED SPANGLISH? Advertising to bilingual consumers... |
| Got attitude? The effect of aging on brand measurement |
| The Meaning(s) of the Lavish Wedding The meanings and motivations behind this once-in-a-lifetime celebration |
| “Nike” is Totally Me! The Development of Self-Brand Connections in Children and Adolescents |
| Below the surface of the attitude iceberg Exploring Differences in Attitudes between Light and Heavy Brand Users... |
| Forbidden Fruit: Smoking in Movies Titillates Teens |
| New Years Resolutions, Anyone? The belief that people have small (or large) reserves of self-control can lead a person to set correspondingly less (or more) resolutions, and can also influence how successful they are at keeping them. |
| Is time like money? Differences in the way people spend time versus money... |