Contact/Feedback
  ACR Office
  ACR Board of Directors
  ACR Advisory Board
  Webmaster
  Web Editor
  Newsletter Editor

For Consumers

 

Welcome to the "For Consumers" section of the ACR website. The articles here may give you insight on your own behavior as a consumer, or they may be of general interest to you on topics about buying, having, and being.  We hope that the research here can make a difference in your life, maybe even by helping you make better decisions as a consumer.

If you click on "Related Links" you will find links to websites designed to help consumers.  Let us know if you are aware of other links that should be added or if you would like to give us feedback on the site.

If you would like to write an article for this section of the website, please contact the Associate Editors of this section.

Search Title, Author, and Content:
 
Found 32 related articles(s)
You are now viewing result(s) 1 through 20
Next    
Did You Eat the Whole Thing?....Probably...The Bigger the Package, The More You Eat 
Why Should I Trust the Experts When It Comes to My Health?  health care, risk perceptions, consumption communities
You're Different...but I Mean that In a Good Way  Asian Americans; advertising portrayals; marketing to minorities
Does TV Make You Want More Stuff?  What is the relation between TV viewing and Materialism?
Why Can't I Get That Here?  Retail Location Decisions, Target Marketing, Retail Redlining
The Internet as a Multiple-Audience Problem : How do consumers express their product experiences when the audience has differing opinions?
Do purses have strings?  - When women earn more than men...
Mere Social Presence  Does the presence of others influence our shopping choices?...
Achieving Your Goals or Protecting Their Future?  - the role of self-views on investment choices
"Fuzzy wuzzy brown crayons, Glacier Freeze drinks, Chubby Hubby ice creams"  - do color and flavor names impact consumer choice?...
The Good, the bad and the ugly : Evaluations of mixed affective experiences
Penny Wise and Pound Foolish?  Is $3.99 Really Lower than $4.00?
HABLA USTED SPANGLISH?  Advertising to bilingual consumers...
Got attitude?  The effect of aging on brand measurement
The Meaning(s) of the Lavish Wedding  The meanings and motivations behind this once-in-a-lifetime celebration
“Nike” is Totally Me!  The Development of Self-Brand Connections in Children and Adolescents
Below the surface of the attitude iceberg  Exploring Differences in Attitudes between Light and Heavy Brand Users...
Forbidden Fruit:  Smoking in Movies Titillates Teens
New Years Resolutions, Anyone?  The belief that people have small (or large) reserves of self-control can lead a person to set correspondingly less (or more) resolutions, and can also influence how successful they are at keeping them.
Is time like money?  Differences in the way people spend time versus money...
Next    

 

 

 

 

 

© 2004-2009 Association for Consumer Research. All rights reserved.
Terms of Use  |  Privacy Policy

Quicklinks
ACR Directory
 
For Consumers
For Marketers
For Public Policy Makers
For Researchers
For Teaching
For PhD Students
For the Press
Transformative Consumer Research