This roundtable session (co-chaired by Jim Bettman, Drazen Prelec, and Carolyn Yoon) seeks to discuss recent approaches in the field of consumer neuroscience that aim at understanding the neural systems supporting and affecting marketing-relevant behavior. The session brings together researchers currently using neuroscientific methods to investigate questions related to marketing in order to 1) assess the current state of knowledge and 2) discuss directions for future research.
The discussion will be focused around (but not limited to) the following questions: 1. What actions can we take to maximize the benefits of neuroscience and neuroimaging methods in marketing? 2. What theoretical contributions can we garner? 3. What are the domains/ topics/ issues in marketing that can be fruitfully addressed via neuroscience? 4. What new theoretical and practical implications and contributions can neuroscience offer to the field of marketing in particular and to the social and behavioral sciences in general?
We invite all the roundtable participants (and other interested parties) to consider these questions in advance, and also to suggest any additional ones we might discuss during our meeting time at ACR.
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