Meet Your Fellow Members

Ada Leung

My research interests focus on the sociological aspects of consumer behavior.  My research explores how social structures shape and co-evolve with individual consumption behaviors.  Individuals at different positions in the social structure have differential access to resources and hence face different sets of constraints during consumption.  At the same time, consumption practices feedback to the social structures the individuals are embedded in, and cause structural changes in the social system.  I use social research methodologies such as surveys, ethnography, social network analyses, and case study to conduct research.

News & Announcements / View All

Gerald Zaltman Receives 2015 Sheth Medal

Gerald Zaltman is this year’s recipient of the prestigious Sheth Medal for enduring and transformational contributions to marketing scholarship and marketing practice.
August 24, 2015 / more »

Conference on Gender, Marketing and Consumer Behavior

The 13th Conference on Gender, Marketing, and Consumer Behavior will be held in Paris, July 4-6, 2016. July 12, 2015 / more »

Important Change to Membership Benefits

Starting in 2016, ACR members will receive free subscription to ACR's own journal, the Journal of the Association for Consumer Research. March 18, 2015 / more »

ACR Announces the Launch of its New Journal

ACR is preparing to launch a new journal, titled Journal of the Association for Consumer Research, in 2016. October 2, 2014 / more »

JCR Authors in the News

JCR (Journal of Consumer Research) authors who have been in the news lately. Many of these authors are ACR members. February 19, 2014 / more »