Meet Your Fellow Members

Silvia Cacho-Elizondo

Dr. Silvia Cacho-Elizondo is a Professor-Researcher at the I.P.A.D.E. Business School, México. Previously she was a Professor-Researcher at the European Business School (EBS Paris) and Professor-Researcher at the Institut Supérieur de Commerce (ISC Paris). She has been a lecturer and guest lecturer in many business universities in France, Spain and Mexico and began her academic career as a Research Engineer at the Instituto de Investigaciones Eléctricas (I.I.E.) in México. She has also gained professional experience working for Procter & Gamble and collaborating with e-Medicis, a start-up specialized in mobile health services.

Dr. Cacho-Elizondo earned her PhD in Management with a major in Marketing at Groupe HEC, in France with her thesis on "The impact of online services on consumer-brand relationships". She obtained her DEA 102 at the Université Paris-IX Dauphine, France and her Master in Business Administration (MBA) I.P.A.D.E. Business School, México and a Master of Science (M.Sc.) in Management of Technology at Sussex University (S.P.R.U.), Brighton, United Kingdom.

Dr. Cacho-Elizondo earned her PhD in Management with a major in Marketing at Groupe HEC, in France with her thesis on "The impact of online services on consumer-brand relationships". She obtained her DEA 102 at the Université Paris-IX Dauphine, France and her Master in Business Administration (MBA) I.P.A.D.E. Business School, México and a Master of Science (M.Sc.) in Management of Technology at Sussex University (S.P.R.U.), Brighton, United Kingdom.

Dr. Cacho-Elizondo earned her PhD in Management with a major in Marketing at Groupe HEC, in France with her thesis on "The impact of online services on consumer-brand relationships". She obtained her DEA 102 at the Université Paris-IX Dauphine, France and her Master in Business Administration (MBA) I.P.A.D.E. Business School, México and a Master of Science (M.Sc.) in Management of Technology at Sussex University (S.P.R.U.), Brighton, United Kingdom.

She is a member of the AFM (Association Française de Marketing), the EMAC (European Marketing Association) and the ACR (Association for Consumer Research) and is qualified as a as Maître de Conférence in France. Her research interests include Consumer Behaviour / Branding and CRM / Innovation and the Management of Technology/Online and Mobile Services and Corporate Social Responsibility.

She is a member of the AFM (Association Française de Marketing), the EMAC (European Marketing Association) and the ACR (Association for Consumer Research) and is qualified as a as Maître de Conférence in France. Her research interests include Consumer Behaviour / Branding and CRM / Innovation and the Management of Technology/Online and Mobile Services and Corporate Social Responsibility.

She is a member of the AFM (Association Française de Marketing), the EMAC (European Marketing Association) and the ACR (Association for Consumer Research) and is qualified as a as Maître de Conférence in France. Her research interests include Consumer Behaviour / Branding and CRM / Innovation and the Management of Technology/Online and Mobile Services and Corporate Social Responsibility.

News & Announcements / View All

2016 Global Marketing Conference at Hong Kong

Call for Papers for the 2016 Global Marketing Conference in Hong Kong on 21st-24th July, 2016 Extended Submission Deadline: February 15, 2016 January 24, 2016 / more »

2016 NA ACR Conference- Call for Papers

The 2016 North American Conference of the Association for Consumer Research which will be held in Berlin,Germany from Thursday, October 27 through Sunday, October 30, 2016. Click here for a Call for Papers.

November 24, 2015 / more »

2016 TCR Grants- Call for Proposals

ACR announces the Call for Proposals for the 2016-17 round of funding for Transformative Consumer Research (TCR) projects.

November 9, 2015 / more »

Conference on Gender, Marketing and Consumer Behavior

The 13th Conference on Gender, Marketing, and Consumer Behavior will be held in Paris, July 4-6, 2016. July 12, 2015 / more »

JCR Authors in the News

JCR (Journal of Consumer Research) authors who have been in the news lately. Many of these authors are ACR members. February 19, 2014 / more »