Meet Your Fellow Members

Tracy Harmon-Kizer

Tracy is an Assistant Professor of Marketing at the University of Dayton. From August 2007 to June 2009 she was a Post-Doctoral Research Fellow in the Whitman School of Management as Syracuse University; where her research focused on the consumer’s self-connections with traditional and human brands.

Tracy's marketing related research focus includes self-regulation of consumer behavior, consumer response to strategic brand management, attachment theory and human brands, and self-stereotyping in advertisements.  In May 2005, she was awarded the Best Paper Award at the North American Association of Consumer Research Conference for research that examined the negative stereotypes of African Americans in advertising. Dr. Harmon’s research has appeared in the Journal of Business and Industrial Management, Journal of the Academy of Marketing ScienceJournal of Consumer Affairs and the Journal of Public Policy and Marketing Research. Dr. Harmon also reviews research papers for the Society of Consumer Psychology, Society for Marketing Advances, Association for Consumer Research and the American Marketing Association.

News & Announcements / View All

ACR Latin America Conference

ACR Latin America will be held in Cali Colombia and organized by Pontificia Universidad Javeriana, during the 6th ,7th and 8th of July 2017.  October 4, 2016 / more »

The Emerging Market Conference Board announces the 2017 Annual Conference

Date: January 5th - 7th, 2017 Venue: IIM Lucknow Noida Campus, Delhi NCR, India
Extended the deadline:  Friday, 30th September, 2016 August 12, 2016 / more »

Nominations for the Fellow in Consumer Behavior Award

ACR members are invited to send nominations for the Fellow in Consumer Behavior Award to the Fellows Nominating Committee.
Deadline:  September 7, 2016.  Please email nominations to:
July 25, 2016 / more »

2016 Call for ACR Officer Nominations

There are four positions open for nominations in the 2016 election: 
At-Large Director
Perspectives Director (Academic-Industry)

June 30, 2016 / more »

2017 TRANSFORMATIVE CONSUMER RESEARCH Call for TCR “Track” Proposals Cornell University, USA June 18 - June 20, 2017

The track co-chairs will be responsible for (a) defining a specific theme or project that the
track’s group members will discuss at the conference, (b) helping to select group
members for the track, (c) presenting a summary of the track members’ ideas at the end
of the conference, and (d) organizing the pre- and post-conference activities. Please
carefully read this call because we continue to refine the conference model.
more information

June 13, 2016 / more »


Call for Papers - From Magical Realism to Realizing Magic in the Market Place - July 5 - 8, 2017 - Santiago de Cali, Colombia
Hosted by Pontificia Universidad Javeriana Cali March 2, 2016 / more »

The Journal of the Association for Consumer Research is now online

Issue 1 of The Journal of the Association for Consumer Research is now online for ACR members.  
Please click here for JACR access 
February 16, 2016 / more »

JCR Authors in the News

JCR (Journal of Consumer Research) authors who have been in the news lately. Many of these authors are ACR members. February 19, 2014 / more »