Meet Your Fellow Members

Derek Rucker

My primary research focuses on the study of attitudes, persuasion, and social influence. Within this broad area of research, I have primarily been interested in two topics. First, I am interested in understanding the role of metacognitive processes in persuasion and social influence. This has led to several streams of research focusing on how people assess their attitudes following persuasive attempts and, in particular, the effects of such assesments on how certain people are in their attitudes. A general theme in this line of research is that it is not only the attitude individuals reach that is important, but it is also critical to know what people think about how they reached their attitude.

My second area of interest is in exploring the role specific emotions play in the persuasion process. For example, although sadness and anger are both negative emotions, and have often been treated similariy, I am focused on the unique effects of such emotions in persuasion.

Finally, in addition to my substantive areas of research, I am also focused on helping to advance research and statistical methodology by examining how to properly conduct analyses as well as suppling new methods for analyzing more complex data models.

News & Announcements / View All

2016-1 ACR Conference/Workshop Grant

ACR is pleased to announce the 2016-1 Conference/Workshop Call for Proposals.  Please carefully review grant instructions and complete the grant form.
2016-1 ACR Conference/Workshop Grant Instructions
2016-1 ACR Conference/Workshop Grant Form
DEADLINE:  Wednesday, June 15, 2016

May 15, 2016 / more »

ACR LATIN AMERICAN CONFERENCE - Call for Papers

Call for Papers - From Magical Realism to Realizing Magic in the Market Place - July 5 - 8, 2017 - Santiago de Cali, Colombia
Hosted by Pontificia Universidad Javeriana Cali March 2, 2016 / more »

The Journal of the Association for Consumer Research is now online

Issue 1 of The Journal of the Association for Consumer Research is now online for ACR members.  
Please click here for JACR access 
February 16, 2016 / more »

2016 TCR Grants- Call for Proposals

ACR announces the Call for Proposals for the 2016-17 round of funding for Transformative Consumer Research (TCR) projects.

November 9, 2015 / more »

Conference on Gender, Marketing and Consumer Behavior

The 13th Conference on Gender, Marketing, and Consumer Behavior will be held in Paris, July 4-6, 2016. July 12, 2015 / more »

JCR Authors in the News

JCR (Journal of Consumer Research) authors who have been in the news lately. Many of these authors are ACR members. February 19, 2014 / more »