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2012 TCR Grant Proposal Guidelines are now available


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 ACR Early Career Award: Call for Nominations


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2012 ACR/Sheth Foundation Dissertation Grants: Call for Proposals


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CALL FOR ACR FELLOW NOMINATIONS

ACR members are invited to send nominations for the Fellow in Consumer Behavior Award to the Fellows Nominating Committee.


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The 2012 ACR North American Conference will be held in Vancouver, BC, Canada. The conference dates are October 4-7, 2012. Information about the conference is available here. Papers are currently being accepted. The Call for Papers is available here.



Latest Articles
You're Different...but I Mean that In a good Way -- Asian Americans; advertising portrayals; marketing to minorities  more»

The effectiveness of customer wait management strategies depends on both the nature of the waited-for event and how consumers prefer to cope with the event.   more»

Consumers' evaluations of brand extensions can be based on the presence or absence of comparison brands; brands may actually benefit from the existence of competitors.  more»


ACR
Presidential Address
ACR President: Sharon

This is the presidential address delivered on October 14th, 2011 at the Association for Consumer Research conference in St. Louis, MO.


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Meet Your Fellow Members
Marcia Christina Ferreira
Marcia Christina Ferreira is a PhD student at Royal Holloway - University of London, MSc in Business Management at Brazilian School of Public and Business Administration of the Getúlio Vargas Foundation (FGV EBAPE), Postgraduate in Marketing at Graduate School of Economics of the Getúlio Vargas Foundation (FGV EPGE) and BDes with major in Visual Communication at Pontifical Catholic University of Rio de Janeiro (PUC RJ). After 7 years of executive experience in Communication and Marketing she redirects her career to the academy. Initially focusing on graphic design and its history she co-authors 'Santa Rosa: a designer in service for the Brazilian literature' published in The Brazilian Design before the Design: aspects of the graphic design history, 1870-1960, and 'Graphic Design' published in Newspapers: from structure to message. Later redirects her interest to the Marketing area, with emphasis in Branding, Communication and Consumer Behavior – culture, practices and meanings.

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