 Dr. Nadeem's primary areas of research fall within the domains of Consumer: Choice, Justification, and Giving. His developing area of expertise involves the psychological aspects of---time, money, and happiness---including its connection to Satisfaction and Loyalty. In another stream of research, some of his work explores the role of strategic board-room leadership.
Dr. Nadeem's research addresses questions that help CEO's and CMO's measure the effectiveness of their successful consumer behavior strategies, and improve the efficiency of their decision making. Dr. Nadeem is an Associate Professor at the School of Business where he teaches the marketing concentration courses: consumer behavior, market research, marketing management, Internet marketing, and global marketing. He is also the Program Lead for Marketing. His scholarship is growing with publications in leading journals.
Dr. Nadeem holds a Ph.D from Cincinnati, Ohio and an MS from San Jose, CA. Dr.Nadeem c urrently he serves as a Vice-Chair, Faculty Senate, National University. He also serves as a Chair, Civil Services Commission, City of Santa Clara. Dr. Nadeem is married with children and lives in Santa Clara, California
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