Prior to joining the Ted Rogers School of Management as Assistant Professor, Marketing, I held senior research, marketing and advertising positions in public and private sector companies. I was made a Fellow of the Marketing Research and Intelligence Association in 2002. The MRIA Fellows program provides deserving recognition to those who have made distinguished contribution to marketing research in Canada. I was one of the youngest candidates and one of only a handful of women to be so honoured. I completed my PhD (Management) at the Sprott School of Business at Carleton University in 2010.

My research concentrates on the intersection of the customer experience with the organization based on direct communication and interaction.

Specific areas of interest are:
1) Consumer resistance to innovation adoption, and the attitudes and behaviours associated with the resistance.
2) Understanding the resilience of paper artefacts.
3) Antecedents and consequences of distrust in the customer-organization relationship