Meet Your Fellow Members

Ada Leung

My research interests focus on the sociological aspects of consumer behavior.  My research explores how social structures shape and co-evolve with individual consumption behaviors.  Individuals at different positions in the social structure have differential access to resources and hence face different sets of constraints during consumption.  At the same time, consumption practices feedback to the social structures the individuals are embedded in, and cause structural changes in the social system.  I use social research methodologies such as surveys, ethnography, social network analyses, and case study to conduct research.

News & Announcements / View All

ACR Announces Grant Opportunities

ACR is pleased to announce availability of funds to ACR members for conducting conferences and workshops.  The application deadline is November 28, 2014. Click here for more information.

October 31, 2014 / more »

ACR Announces the Launch of its New Journal

ACR is preparing to launch a new journal, titled Journal of the Association for Consumer Research, in 2016. October 2, 2014 / more »

2015 Asia-Pacific ACR Conference

The 2015 Asia-Pacific ACR Conference will be held in Hong Kong, June 19-21, 2015. The Call for Papers is available here. September 2, 2014 / more »

Call for Papers & Grants / View All