Meet Your Fellow Members

Pierre Chandon

Pierre Chandon is Professor of Marketing at INSEAD in France and Director of the INSEAD Social Science Research Centre. He holds a PhD from HEC Paris and a business degree from ESSEC. Pierre’s primary research interests focus on the effects of marketing (in particular, packaging and nutrition claims) on consumption. He is currently an Associate Editor of the Journal of Consumer Research and has published in marketing journals, such as Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Foundations and Trends in Marketing, but also in nutrition and medical journals, such as Obesity, and Annals of Internal Medicine. His JCR article on “health halos” won the 2010 JCR award for the best article published in the Journal of Consumer Research in 2007. His 2009 JM article on in-store attention and evaluation and his 2005 JM paper on self-generated validity were both finalist for the Marketing Science Institute /H. Paul Root Award. His case studies have won several awards, including the European Clearing House best case award in 2006 (marketing category), 2007 (marketing category and overall award), and 2008 (overall award).

Given his research focus on food marketing, obesity, and health and well-being, Pierre has been involved in multiple public-private research partnerships. Most recently, he and a multi-disciplinary team of researchers in nutrition, microbiology, and epidemiology were awarded a €45m grant to fund the Institute for Cardio-Metabolism and Nutrition (ICAN), a major initiative to promote research on obesity and innovations in patient care. He has also conducted research or organized workshops on food marketing and nutrition with major food companies, including Danone, Procter & Gamble, Unilever, and Ferrero.

Pierre has been a member of ACR since 1996 and has attended all but one of the North American conferences, participating either as a presenter, discussant, special session organizer, or round-table organizer. He was an associate editor for the 2009 conference in Pittsburgh and served on the program committee for the 2003 and 2006 conferences. He has also participated in the ACR Doctoral Consortium reviewed for all the conferences since 1998.

News & Announcements / View All

2016 Global Marketing Conference at Hong Kong

Call for Papers for the 2016 Global Marketing Conference in Hong Kong on 21st-24th July, 2016 Extended Submission Deadline: February 15, 2016 January 24, 2016 / more »

2016 NA ACR Conference- Call for Papers

The 2016 North American Conference of the Association for Consumer Research which will be held in Berlin,Germany from Thursday, October 27 through Sunday, October 30, 2016. Click here for a Call for Papers.

November 24, 2015 / more »

2016 TCR Grants- Call for Proposals

ACR announces the Call for Proposals for the 2016-17 round of funding for Transformative Consumer Research (TCR) projects.

November 9, 2015 / more »

Conference on Gender, Marketing and Consumer Behavior

The 13th Conference on Gender, Marketing, and Consumer Behavior will be held in Paris, July 4-6, 2016. July 12, 2015 / more »

JCR Authors in the News

JCR (Journal of Consumer Research) authors who have been in the news lately. Many of these authors are ACR members. February 19, 2014 / more »