Meet Your Fellow Members

Derek Rucker

My primary research focuses on the study of attitudes, persuasion, and social influence. Within this broad area of research, I have primarily been interested in two topics. First, I am interested in understanding the role of metacognitive processes in persuasion and social influence. This has led to several streams of research focusing on how people assess their attitudes following persuasive attempts and, in particular, the effects of such assesments on how certain people are in their attitudes. A general theme in this line of research is that it is not only the attitude individuals reach that is important, but it is also critical to know what people think about how they reached their attitude.

My second area of interest is in exploring the role specific emotions play in the persuasion process. For example, although sadness and anger are both negative emotions, and have often been treated similariy, I am focused on the unique effects of such emotions in persuasion.

Finally, in addition to my substantive areas of research, I am also focused on helping to advance research and statistical methodology by examining how to properly conduct analyses as well as suppling new methods for analyzing more complex data models.

News & Announcements / View All

2017 ACR Conference - Doctoral Symposium

Students may sign up for the Symposium when they register for the conference; no formal application is required.
http://www.acrweb.org/acr/public/doctoral.aspx
March 2, 2017 / more »

2017 ACR Doctoral Symposium - San Diego

Thursday, October 26, 2017 from 8:00 am to 5:00 pm 
January 31, 2017 / more »

2017 ACR Conference Call for Papers

2017 ACR Conference: October 26-29, 2017 San Diego, California
Submission Deadline for all tracks and sessions - Friday, March 10, 2017, 23:59 CST (Central Standard Time)
January 24, 2017 / more »

Call for Proposals for TCR Research Funding 2017-18

Submission deadline May 30, 2017 January 11, 2017 / more »

2016 ACR Film Festival Winners

Judge’s First Prize:  Dodo Le La – From Beer Consumption to Heritage Edification
People’s Choice Award:  Further away = higher willingness to pay?
November 10, 2016 / more »

2016 ACR Conference - Berlin "A Huge Success"

Check out the great photos November 9, 2016 / more »

2017 ACR Fellows

Debbie MacInnis, Jag Sheth & Craig Thompson  November 7, 2016 / more »

2016 Early Career Award

Winner:  Cassie Mogilner Holmes, Associate Professor of Marketing, University of California Los Angeles
November 7, 2016 / more »

2016 ACR/Sheth Foundation Dissertation Award

Matthew Meng, Sara Penner, Hyewon Cho & Yan Meng
November 4, 2016 / more »

ACR Latin America Conference

ACR Latin America will be held in Cali Colombia and organized by Pontificia Universidad Javeriana, during the 6th ,7th and 8th of July 2017.  October 4, 2016 / more »