Meet Your Fellow Members

Ada Leung

My research interests focus on the sociological aspects of consumer behavior.  My research explores how social structures shape and co-evolve with individual consumption behaviors.  Individuals at different positions in the social structure have differential access to resources and hence face different sets of constraints during consumption.  At the same time, consumption practices feedback to the social structures the individuals are embedded in, and cause structural changes in the social system.  I use social research methodologies such as surveys, ethnography, social network analyses, and case study to conduct research.

News & Announcements / View All

2015 Asia-Pacific ACR Conference

The 2015 Asia-Pacific ACR Conference will be held in Hon Kong, June 19-21, 2015. More information about the conference and the Call for Papers will come out shortly. July 14, 2014 / more »

Call for ACR Officer Nominations

The ACR Officer Nominating Committee is seeking nominations for multiple ACR Board positions. July 9, 2014 / more »

JCR Authors in the News

JCR (Journal of Consumer Research) authors who have been in the news lately. Many of these authors are ACR members. February 19, 2014 / more »

Call for Papers & Grants / View All