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Headline News
Announcing a new interactive database to develop the community of scholars in Transformative Consumer Research who have expertise and interests in consumer behavior and well-being. It’s easy to join and participate, and membership in ACR is not required.
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ACR is pleased to announce availability of funds for research initiatives that support consumer research. ACR will allocate up to $20,000 in matching funds for centers, advisory boards, and institutes that financially support consumer research through a competitive grant process.
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Announcing the 2010 European Conference of the Association for Consumer Research and Call For Papers - Non- video submissions will be accepted on a website devoted to EACR from 16th November, 2009 to 21st December, 2009.
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Call for applications
Job Description: Membership Manager ACR; Reports To: Executive Director
Applications are due by July 15
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Call for applications
Job Description: Communications Manager ACR; Reports To: Executive Director
Applications are due by July 15
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Latest Articles
Thomson et al discuss brand attachments.   more»

Using Eco-labels to indicate which products are environmentally unfriendly may be more influencial, but less feasible, than using eco-labels to indicate which products are environmentally friendly.  more»

Kim shows consumers tend to use a company’s usual products as a comparison standard and demonstrates that there are times when a company’s favorable image actually hurts new product evaluations.  more»


ACR
Presidential Address
ACR President: Punam Keller
This is the presidential address delivered on October 24, 2008 at the Association for Consumer Research conference in San Francisco, California.
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Meet Your Fellow Members
Dr. Mohammed Nadeem

Dr. Nadeem's primary areas of research fall within the domains of Consumer: Choice, Justification, and Giving. His developing area of expertise involves the psychological aspects of---time, money, and happiness---including its connection to Satisfaction and Loyalty. In another stream of research, some of his work explores the role of strategic board-room leadership.

Dr. Nadeem's research addresses questions that help CEO's and CMO's measure the effectiveness of their successful consumer behavior strategies, and improve the efficiency of their decision making.
Dr. Nadeem is an Associate Professor at the School of Business where he teaches the marketing concentration courses: consumer behavior, market research, marketing management, Internet marketing, and global marketing. He is also the Program Lead for Marketing.  His scholarship is growing with publications in leading journals.

Dr. Nadeem holds a Ph.D from Cincinnati, Ohio and an MS from San Jose, CA.
Dr.Nadeem c
urrently he serves as a Vice-Chair, Faculty Senate, National University. He also serves as a Chair, Civil Services Commission, City of Santa Clara. Dr. Nadeem is married with children and lives in Santa Clara, California
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