Meet Your Fellow Members

Derek Rucker

My primary research focuses on the study of attitudes, persuasion, and social influence. Within this broad area of research, I have primarily been interested in two topics. First, I am interested in understanding the role of metacognitive processes in persuasion and social influence. This has led to several streams of research focusing on how people assess their attitudes following persuasive attempts and, in particular, the effects of such assesments on how certain people are in their attitudes. A general theme in this line of research is that it is not only the attitude individuals reach that is important, but it is also critical to know what people think about how they reached their attitude.

My second area of interest is in exploring the role specific emotions play in the persuasion process. For example, although sadness and anger are both negative emotions, and have often been treated similariy, I am focused on the unique effects of such emotions in persuasion.

Finally, in addition to my substantive areas of research, I am also focused on helping to advance research and statistical methodology by examining how to properly conduct analyses as well as suppling new methods for analyzing more complex data models.

News & Announcements / View All

2018 Global Marketing Conference at Tokyo

Conference date has been changed to July 26-29, 2018.
November 6, 2017 / more »

2017 ACR/Sheth Foundation Dissertation Award

The Association for Consumer Research (ACR) announced the recipients of the 2017 ACR/Sheth Foundation Dissertation Award (Cross-Cultural and Public Purpose Consumer Research) to four people at its annual conference in San Diego, California in October.  The names of previous winners are on the association website at http://www.acrwebsite.org/. November 1, 2017 / more »

2017 ACR Nicosia Award

The Association for Consumer Research (ACR) announced the recipients of the 2017 ACR Awards at its annual conference in San Diego, California in October.  ACR recognizes the work of individuals who have made major contributions to the scholarly study of consumer behavior or to the organization of ACR. November 1, 2017 / more »

2017 Fellow in Consumer Behavior Award

The Association for Consumer Research (ACR) announced the recipients of the 2017 Fellow in Consumer Behavior Award to three people at its annual conference in San Diego, CA in October.
November 1, 2017 / more »

In Memoriam: Dr. James F. Engel

September 24, 2017 / more »

Call for Papers - 11 European ACR Conference - Ghent, June 21-23, 2018

DEADLINE SUBMISSIONS: December, 1st, 2017
September 12, 2017 / more »

ACR-ListServ

ACR is now in the process of transitioning the Association for Consumer Research Listserv (ACR-L) from the Oklahoma State University’s server to the George Washington University’s server. August 29, 2017 / more »

2018 EMCB Annual Conference

The Wits Business School is proud to organize the 2018 Annual Conference of the Emerging Markets Conference Board in Johannesburg, South Africa on 6-7 April 2018, which will be preceded by the EMCB Doctoral Colloquium on 4-5 April 2018 in the School. http://www.emcb2018.co.za/
July 19, 2017 / more »

11th Great Lakes NASMEI Marketing Conference

Dec 22-23, 2017
https://www.greatlakes.edu.in/conferences-research/nasmei-about
Doctoral workshop by Professors Shailendra Jain and Priya Raghubir, Dec 19-21, 2017
Submission deadline July 15, 2017 May 30, 2017 / more »

2017 Election Officer Responsibilities

The ACR Officer Nominating Committee is seeking nominations for three ACR Board positions. 
Deadline: June 15, 2017
There are three positions open for nominations in the 2017 election May 23, 2017 / more »