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Headline News
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CALL FOR PAPERS
Special Issue of Journal of Business Research
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Make plans to join us for AP ACR 2012!
Asia Pacific ACR will be in Queenstown, New Zealand, dubbed the 'Adventure Capital of the World' from July 5th-8th 2012. Click below to read more about why ou should join us in one of the coolest conference destinations you will ever experience, or visit the conference website for more information!
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Latest Articles |
Corporate social responsibility can benefit nonprofits and build customer loyalty. more»
Brian Wansink examines healthy food habits. more»
Detailed memory for consumer warnings fades more quickly for older adults, making them susceptible to fraud and scams more»
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ACR
Presidential Address
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 | This is the presidential address delivered on October 14th, 2011 at the Association for Consumer Research conference in St. Louis, MO.
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| Meet Your Fellow Members |
| Alejandro Rivas-Micoud |
 I am currently working as the CEO of Userlytics Corporation, a company I founded in 2009.
We have created an innovative qualitative research methodology, which allows for in-home task based research, using a proprietary online Video-in-Video platform (screen recording with simultaneous web cam recording), on a global basis, at any level of demographic incidence, using social media based recruitment techniques.
Previously I worked as the CEO of a number of startups in various industries (e.g.: Spanish wireless communication operator sold to Clearwire Corporation in 2006)
I was the Managing Director of a Market Research firm in Tokyo (EGIS KK) for 5 years, and also worked as a Nuclear Test Engineer for Bechtel Power Corporation for a number of years.
I have an MBA from INSEAD, and am a member of YPO (Young Presidents Organization) and WPO (World Presidents Organization) |
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