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Headline News
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ACR Funds for Conferences and Workshops in 2010:
ACR is pleased to announce availability of funds to ACR members for conducting special conferences and workshops. ACR will allocate $25,000 for special conferences and workshops (not including the North American conference) during 2010.
ROUND 1 DEADLINE: January 15, 2010
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10th Conference on Gender, Marketing and Consumer Behaviour: 2010 Conference Information and Call for Papers
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The Association for Consumer Research (ACR) announced at its 2009 North American conference in Pittsburgh, the newest recipients of the Fellow in Consumer Behavior award. The Fellowship is the highest honor that ACR grants in recognition of an individual’s contribution to scholarly work in consumer behavior over an extended period of time. The award is given once every three years.
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Announcing a new interactive database to develop the community of scholars in Transformative Consumer Research who have expertise and interests in consumer behavior and well-being. It’s easy to join and participate, and membership in ACR is not required.
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Announcing the 2010 European Conference of the Association for Consumer Research and Call For Papers - Non- video submissions will be accepted on a website devoted to EACR from 16th November, 2009 to 11th January, 2010.
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Announcing a Listserv Dedicated to Transformative Consumer Research - A new listserv has been created specially intended for Transformative Consumer Research, to facilitate relevant announcements, dialogues, collaborations, and so forth.
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Latest Articles |
Advertisers should manage advertising media context to best generate complimentary levels of two types of consumer thoughts – item-specific and relational – and obtain the most favorable product evaluation. more»
Detailed memory for consumer warnings fades more quickly for older adults, making them susceptible to fraud and scams more»
Are service outcome quality and service process quality added together to affect overall service quality? more»
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ACR
Presidential Address
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 | This is the presidential address delivered on October 23rd, 2009 at the Association for Consumer Research conference in Pittsburgh, PA.
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| Meet Your Fellow Members |
| Jonathan Schroeder |
Jonathan E. Schroeder is Professor of Marketing at the University of Exeter Business School. He is also a Visiting Professor in Marketing Semiotics at Bocconi University in Milan. His Ph.D. is in Social Psychology from the University of California, Berkeley. Schroeder's research focuses on four intersecting areas: aesthetic leadership, brand culture, business ethics, and visual consumption. He is the author of Visual Consumption (Routledge, 2002) and co-editor of Brand Culture (Routledge, 2006). He is co-editor in chief of Consumption Markets & Culture, and serves on the editorial boards of Advertising and Society Review, European Journal of Marketing, Innovative Marketing, International Journal of Indian Culture and Business Management, Journal of Business Research, Journal of Historical Research in Marketing, Journal of Macromarketing, and Marketing Theory. He is a founding member of the International Network of Visual Studies in Organization (inVisio): http://www.som.surrey.ac.uk/invisio/. He has an ACR member since 1988.
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