Association for Consumer Research

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2012 TCR Grant Proposal Guidelines are now available

ACR Early Career Award: Call for Nominations

2012 ACR/Sheth Foundation Dissertation Grants: Call for Proposals

CALL FOR ACR FELLOW NOMINATIONS

ACR members are invited to send nominations for the Fellow in Consumer Behavior Award to the Fellows Nominating Committee.

The 2012 ACR North American Conference will be held in Vancouver, BC, Canada. The conference dates are October 4-7, 2012. Information about the conference is available here. Papers are currently being accepted. The Call for Papers is available here.

Latest Articles

Lisa Peñaloza on acculturation of the growing Hispanic market.  more»

Consumer goals, not the brand name, are what facilitates the sharing of brand information across product categories.  more»

Lowrey and Shrum advise that marketers would be wise to consider the non-obvious effects of phonetic symbolism, and the semantic implications of brand names.   more»

ACR
Presidential Address

This is the presidential address delivered on October 14^th, 2011 at the Association for Consumer Research conference in St. Louis, MO.

Meet Your Fellow Members

John Lynch

John Lynch is past President of ACR, past Associate Editor of JCR, past Associate Editor and Co-Editor of JCP. His published research focusses on consumer decision making and information processing, Internet marketing, and validity issues in research methodology.

http://leeds.colorado.edu/Directory/interior.aspx?id=8054

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