Meet Your Fellow Members

Carey Morewedge

Broadly, I study the cognitive and affective processes that are involved in judgment and decision making. My research is primarily focused on the psychological processes that are involved in hedonic experiences. How people determine how pleasurable or desirable experiences were, are, or will be. And how these judgments impact their decision making and behavior. For example, one research project examined how psychological processes alone can reduce our desire to eat a food (Morewedge, Huh, & Vosgerau, 2010). My secondary line of research examines the attribution of intentions—how we decide which entities are capable of intentional behavior, and what thoughts and events were intended. People, for example, are more likely to attribute negative events than similarly positive and neutral events to the intentions of an external agent such as another person (Morewedge, 2009). I also examine the implications of intentional attributions. One paper examined how the apparently unintended nature of dreams leads people to attribute greater meaning to dreams than to conscious thoughts that had similar content (Morewedge & Norton, 2009).

News & Announcements / View All

Conference on Gender, Marketing and Consumer Behavior

The 13th Conference on Gender, Marketing, and Consumer Behavior will be held in Paris, July 4-6, 2016. July 12, 2015 / more »

Call for Nominations: ACR Early Career Award

ACR members are invited to nominate potential candidates for the ACR Early Career Award for Contributions to Consumer Research. Deadline: August 12, 2015. June 29, 2015 / more »

Important Change to Membership Benefits

Starting in 2016, ACR members will receive free subscription to ACR's own journal, the Journal of the Association for Consumer Research. March 18, 2015 / more »

ACR Announces the Launch of its New Journal

ACR is preparing to launch a new journal, titled Journal of the Association for Consumer Research, in 2016. October 2, 2014 / more »

JCR Authors in the News

JCR (Journal of Consumer Research) authors who have been in the news lately. Many of these authors are ACR members. February 19, 2014 / more »